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Person with a bike cycling down a busy road in London with a backpack on

How You Can Take Part In Road Safety Week

Road Safety Week is an annual event in the UK that organisations, communities, and schools can participate in. It was founded in 1997 and is coordinated by the charity Brake. This year, it takes place from November 19th to 25th, and the theme is Bike Smart, although the event raises safety awareness for all road users.

Why Bike Smart?

The popularity of cycling is soaring, which is no surprise – it’s healthy, eco-friendly, and inexpensive compared to other modes of transport. We increasingly ride our bikes for fitness, fun, or both. It’s a good way to get to and from work, school, or university.

However, many people don’t cycle because of safety concerns. Road Safety Week 2018 aims to highlight the importance of keeping cyclists and motorcyclists safe by encouraging all road users—whether they’re on two wheels or four—to take extra care.

Person with a bike cycling down a busy road in London with a backpack on

Who Can Take Part in Road Safety Week?

Anyone interested can join in. It’s an ideal opportunity for groups of all ages to discuss and learn about road safety in a way that’s relevant to them.

Examples of Road Safety Week participants include:

  • Nurseries
  • Schools
  • Youth clubs and after-school clubs
  • Sports clubs (including cycling groups)
  • Employers
  • The emergency services
  • Local authorities
  • Local community groups
  • Driving instructors and/or driving schools

Two people riding through a green park with the London skyline in the background on a sunny day

The Importance of Road Safety

All road users want to travel to and from their destinations without worrying. Issues such as speeding, careless driving, and a lack of cycle lanes mean this isn’t always easy. However, with the number of bikes on UK roads increasing by 28.9% since 1997, along with a 16.9% increase in motor traffic during the same period, it’s more important than ever for us to take extra care.

One way to do this is to know the Highway Code—a set of guidelines for all road users, including motorists, cyclists, horse riders, and pedestrians. Its purpose is to give users the information they need to deal with different road conditions, be mindful of other traffic, and complete their journey safely.

You might want to use Road Safety Week to improve your knowledge of the legal requirements you need to be aware of. The Highway Code is a great place to start. It contains laws and guidelines for every type of road user and scenario. It’s helpful for newer drivers and cyclists and a refresher for the more experienced.

Common mistakes

Rushing Your Journey

Rushing means you’re more likely to drive or cycle too quickly, which could mean you’re more likely to be involved in an accident. And with 50% of traumatic brain injuries resulting from road traffic accidents, it’s not a risk worth taking. Stick to safe speeds.

Not Making Your Intentions Known

Poor signaling angers many road users, which is unsurprising—the correct signals make it clear what you intend to do next.

According to the Highway Code, you must:

  • Give clear signals in plenty of time, and make sure they’re not misleading. For example, if you want to stop after a side road, don’t signal until you’ve passed the side road, or the traffic behind you may think you’re turning off.
  • Use them to show other road users before changing course or direction, stopping, or moving off.
  • Cancel them (or stop making them if you’re a cyclist) after they’re no longer needed.
  • Remember, signalling doesn’t automatically give you priority.

Forgetting to Use Your Mirror

We’re taught to check our mirrors, signal, then manoeuvre, but it’s easy to slip out of the habit. However, checking your mirrors is vital for road safety – especially because it helps you see whether cyclists or motorcyclists are filtering through the traffic.

Getting Distracted

Whether tuning the radio, checking your phone, or talking to passengers, distractions can only last seconds but can be costly. Keep your eyes on the road and wait until you’ve stopped to sort out any technology (pull over if you need to, and it’s safe to do so).

If you’re a driver, you’re responsible for the safety of your passengers, so tell them you need to concentrate if necessary.

Being Too Tired to Travel

When you’re tired, your concentration is one of the first things to go, which makes driving and cycling dangerous. Drink plenty of water, stop regularly, and if you’re still unsure, delay your journey until you feel more awake.

Not Having Enough Training

Whilst drivers must take a test, and motorbike riders must complete compulsory basic training, there’s less legislation regarding cycling in the UK. Even so, it’s worth taking a course, such as Bikeability, to learn more, boost your confidence, or improve your existing skills.

Road Safety Week Quiz: How Well Do You Know The Highway Code?

You may have studied the Highway Code when you were learning to drive. But how well do you know it? Find out today by taking our Road Safety Week quiz, and don’t forget to challenge your friends and family.

Photo of a cyclist riding down the super cycle highway in London central

How to Get Involved With Road Safety Week

Register online, and you’ll receive a free electronic resource pack. You don’t have to stick to the Bike Smart theme if you want to promote another issue in your area, such as slowing down near schools or not using a phone while driving.

You can do as much or as little as you like for Road Safety Week, including:

  • Fundraising and donating to Brake
  • Using the hashtags #RoadSafetyWeek and #BikeSmart to raise awareness on social media
  • Putting up posters in your school, university, workplace, or neighborhood
  • Holding themed assemblies
  • Running activities for pupils in each year group
  • Running a campaign in your local area
  • Hosting an event
  • Providing secure bike storage at your commercial premises
  • Pushing for better infrastructure for cyclists

Many activities can significantly impact us long after the week is over since road safety affects us all, no matter how we choose to travel.

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July 13, 2022

Great customer service from Nathan & Alastair and a great product. Will definitely use again.

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Jamie Newell
March 29, 2023

I was skeptical to begin with (big project costing a lot of money) but all fears were allayed once I started to converse with James and the team. Along with the fact that it wasn't my project to begin with, I had picked it up from someone else who had left the school and had all the quotes.

I found the service offered by The Bike Storage Company professional, accommodating and delivered to timescale. The guys in the office were responsive to emails and actually answered questions regarding the installation and the engineers that came to put up the bike shelter actually took on board site specifics in terms of the student start and finish times and also cordoned off the works to ensure safety. Really great service offered and I'd be happy to come back and get any other projects done in the future which I think the school is planning to do. We've also seen a massive increase in student's that ride to school as well which is great!

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